Your landing page’s weakest score is CTA.

Fix CTA
68Growth scoreupdated

category scores

category scoresShowHide

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Swimm
Mintlify
Nimbic AI
Komment
DocuWriter.ai

Problems

  • click promises a sales convo, not value
  • no payoff or header echo in copy
  • hero and nav CTAs use different labels

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Swimm
Komment
DocuWriter.ai
Trust read
SwimmCustomer logo strip: BetterHelp, PPG, Akamai, Optum, Merck, Recursion, Fifth Third Bank
Nimbic AI"Backed by Y Combinator" badge below the hero CTA
MintlifyDetailed real product screenshot of the Mintlify docs UI showing the "Quickstart Guide" ('Start building intelligent doc
KommentCustomer logo strip featuring Samsara, Sigma, Pfizer, Citrix, Cognizant and MAPFRE below the hero CTA
Driver AI"Customer Stories" navigation link
DocuWriter.ai4.5+ from 100+ reviews with G2 badge beneath the primary CTA

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Swimm’s headlineAgentic modernization, delivered Accurate, complete, on timeOur team combines static analysis for deterministic accuracy, GenAI for speed, and senior engineers to catch what tools miss. The result: modernization you can trust, end-to-end.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Swimm mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Swimm desktop capture for Information hierarchy

What works

What to improve