STARKhttps://stark-defence.com/

Your landing page’s weakest score is CTA.

How STARK ranks

  1. 1.Isengard Industries Inc71
  2. 2.Auterion61
  3. 3.STARK55
  4. 4.AeroVironment55
  5. 5.Anduril Industries43
Fix CTA
55Growth scoreupdated

category scores

CTA42Information hierarchy58
category scoresShowHide
CTA42Information hierarchy58

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Isengard Industries Inc
AeroVironment
Auterion

Problems

  • no CTA anywhere above the fold
  • hero offers nothing to click
  • nav links are the only actions

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Hero text block — Headline and subline end with no CTA — the fold offers no action to take.
  2. Five-link nav row — Five equal-weight links are the only clickable paths, leaking all attention away from conversion.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

STARK’s headlineEUROPEAN DEFENCE SOVEREIGNTYRAPIDLY DEVELOPED. PRECISELY DEPLOYED.

Working

Could improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

STARK desktop capture for Trust

How STARK compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

STARK mobile capture for Mobile web

What works

What to improve