Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Trust.
How Splint Invest ranks
- 1.
Rally71
- 2.
Splint Invest67
- 3.
Masterworks67
- 4.
Mecone56
- 5.
Konvi49
67Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
55FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Splint Invest | App screenshots showing a real asset listing ("David Hockney, Paper Pools") and portfolio dashboard UI |
| 'backed by a16z speedrun' badge | |
| "Featured in" press bar with WSJ, Forbes, CNBC, CNN, The New York Times, and FT logos | |
| No visible trust signal identified. | |
| "As seen on" press strip: Business Post, Fintech Futures, Business Insider, Arabian Business |
CTA
57FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- tiny nav pill, no hero button
- 'Invest' click feels costly
- labels clash: INSTALL vs Invest now
- missing from mobile fold
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
123- App store badges — The hero's only action is two small badges that compete with the nav's "Invest now", leaving no dominant next step in the scan path.
- Six-link nav row — Six equal-weight exits from "Investment Categories" to "Blog" leak attention before the visitor reaches any conversion action.
- Aurelio chat card — The large founder card in the corner pulls the eye away from the headline and CTA without advancing the action.
Mobile web
74FairThe phone experience as a first-class citizen.
123- Aurelio founder widget — Floating video card overlaps page content and pulls attention from the flow toward a non-conversion element.
- Sticky INSTALL banner — Persistent bottom bar covers the press-logo strip and duplicates the store badges already in the first viewport.
- App store badges — Side-by-side desktop-proportioned badges stand in for a primary CTA instead of a full-width tappable button.
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
Splint Invest’s headline sells
Diversify like the ultra-wealthy 1%. Invest in alternative assets.
Start with as little as 50 CHF / EUR / GBP and invest like the pros. All assets are reviewed by a team of experts and certified financial analysts, and meet the highest Swiss quality standards. Secure, transparent, and directly through the
Working
- Aspirational hook: invest like the 1%
- Concrete entry point: 50 CHF/EUR/GBP
- Mockup shows real asset and portfolio
Could improve
- "Alternative assets" stays abstract
- No returns or track record shown
- Subhead is a dense four-line block
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
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