Signianthttps://signiant.com/

Your landing page’s weakest score is CTA.

How Signiant ranks

  1. 1.Signiant75
  2. 2.Byteport69
  3. 3.FileCatalyst66
  4. 4.Resilio64
  5. 5.MASV62
  6. 6.IBM Aspera56
Fix CTA
75Growth scoreupdated

category scores

CTA68Information hierarchy72
category scoresShowHide
CTA68Information hierarchy72

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Signiant
MASV

Problems

  • four words, not one fixation
  • demo click feels sales-heavy
  • nav says 'Start Signiant's Trial' instead
  • trial offer buried in nav

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Triple CTA competition — "Start Signiant's Trial", "Get a Platform Demo", and "Get Pricing" all sit in the fold with no clear winner — trial and demo share the same dark pill styling.
  2. Utility nav row — Contact Sales, Partner Program, Help, and Login add four exit paths above the main nav before the visitor reaches the headline.
  3. Five-item main nav — Platform through Company are five equal-weight dropdowns that siphon attention away from the hero's conversion pair.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Signiant’s headlineFiles move faster. Workflows get smarter.Deliver more with the Signiant Platform — powering seamless content exchange across distributed teams, global partners, and any mix of storage.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Signiant desktop capture for Trust

How Signiant compares

Trust read

Mobile web

80Strong

The phone experience as a first-class citizen.

Signiant mobile capture for Mobile web

What works

What to improve