Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Serra
Juicebox (PeopleGPT)
Perfectly
OptimHire (OptimAI Recruiter)
Alex (Apriora)
Trust read
SerraCandidate profile cards showing product-style UI ("Rosa · Warehouse Associate · Memphis, TN · Ready to start in 2 days"
Perfectly"Backed by Y Combinator" badge above the hero headline
Juicebox (PeopleGPT)"58% OF THE FORBES AI 50" logo band with Cursor, Harvey, Notion, Carvana, EPAM logos
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Alex (Apriora)"We raised $20M to help AI hire more humans." funding banner
OptimHire (OptimAI Recruiter)★★★★★ Trusted by 50,000+ job seekers (directly under the CTA)

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Serra’s headline vagueThe work doesn't wait.Hire for the work that keeps America moving.

Working

  • Urgency taps hiring-manager pain
  • Candidate cards show real supply
  • Cards name roles, cities, readiness

Could improve

  • Headline never says what Serra is
  • No numbers or speed proof in copy
  • Card proof stays out of the words

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Serra

How Serra compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Serra desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Serra mobile capture for Mobile web

What works

What to improve