Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Exonic
Strand Therapeutics
Trust read
Serna BioNo visible trust signal identified.
Exonic"Backed by Y Combinator" badge with YC logo
Strand Therapeutics"Strand is a clinical-stage biotechnology company with a pipeline of breakthrough mRNA therapeutics for cancers and auto
Senti Biosciences"Senti Bio is a clinical-stage company developing a new generation of cell and gene therapies" copy on mobile

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Serna Bio

Problems

  • low contrast, blends into hero
  • 4 words, over 3-word limit
  • weak verb 'See' promises browsing
  • 'Our' is company voice, not visitor's

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Serna Bio’s headlinePrecision Control of Protein ExpressionBeyond inhibition. Beyond the proteome. Small molecules that control protein expression through RNA biology.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Serna Bio mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Serna Bio desktop capture for Information hierarchy

What works

What to improve