Your landing page’s weakest score is CTA.

How Seeing Systems ranks

  1. 1.Shield AI52
  2. 2.Palladyne AI50
  3. 3.Anduril Industries43
  4. 4.Seeing Systems40
Fix CTA
40Growth scoreupdated

category scores

category scoresShowHide

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shield AI
Palladyne AI

Problems

  • no CTA anywhere in either fold
  • desktop fold is a preloader screen
  • only action is 'MENU' nav toggle
  • hero headline has no next step

Information hierarchy

34Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. 'Please wait' copy — The only message in the fold instructs visitors to wait instead of communicating value or an action.
  2. 100% progress stuck — Loader reads [ 100% ] yet still occupies the viewport, signaling a broken or stalled experience.

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Seeing Systems desktop capture for Trust

How Seeing Systems compares

Trust read

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Seeing Systems’s headlineDesigning the next era of advanced defence technology.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Seeing Systems mobile capture for Mobile web

What works

What to improve