Your landing page’s weakest score is CTA.

Fix CTA
73Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Scratchpad
Rox
joinkatalyst.com
Attention

Problems

  • generic label, no payoff named
  • email field gates the click
  • demo button outshines primary
  • two competing CTA labels

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Scratchpad
Rox
Trust read
Scratchpad★★★★★ 1470+ reviews on G2
joinkatalyst.com"Trusted by the fastest growing B2B teams" heading above a customer logo strip (mobile)
MomentumProduct UI mockup showing "Conversation Data Sources" with Gmail, Slack, and Teams integrations and an opportunity panel
RoxCustomer logo strip featuring MongoDB, WSP, Ramp, together.ai, Cloud Software Group, and XBOW
Attention"4.9 stars G2.com" rating badge in the desktop hero
Salesloft (Drift/Rhythm AI)"NEXT BEST ACTIONS — AI Prioritized" product UI panel with concrete records like "Follow up with Dana Reyes — Replied to

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Scratchpad’s headlineThe AI workspace built for salesRemove admin work. Execute flawlessly. Win more deals.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Scratchpad desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Scratchpad mobile capture for Mobile web

What works

What to improve