Your landing page’s weakest score is Trust.

Fix Trust
53Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Slope
MLM Medical Labs (kit building & logistics)
Trust read
SampledNo visible trust signal identified.
Paceline Bio"Accessioned on arrival, stored ambient to cryogenic, monitored and reconciled against a record you can export."
Slope"independently adopted by 2,200+ sites"
Precision for Medicine (Specimen Solutions)No visible trust signal identified.
Azenta Life Sciences"REQUEST A FREE SAMPLE PACK — Tubes Designed for Reliable Long-Term Storage" card offering a risk-free product trial
MLM Medical Labs (kit building & logistics)"World Vaccine Congress Europe, Oct. 20 - 21, Amsterdam. Visit Booth #409" event banner

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Oversized hero headline — Desktop-scale headline wraps into six cramped lines and consumes over half the first viewport.
  2. Sample Managment tile — 'Managment' is misspelled and the tile stack sits far below the fold, delaying the first action.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Sampled desktop capture for Information hierarchy

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sampled

How Sampled compares

Recommended rewrites

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Sampled’s headlineIntegrated Service Provider for Collecting, Analyzing, and Storing your Samples

Working

Could improve