Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Trust.
How Rumbo ranks
77Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Rumbo | Live con 2 design partners · 200+ operaciones procesadas · Backed by 26Fund (Stanford GSB) |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| 'Control Tower' product dashboard showing 'Incoming Emails (Daily)' chart and 'Emails processed last 30 days' panel | |
| No visible trust signal identified. | |
| Logo wall labeled "Trusted by supply chain leaders like:" with Penske, Schneider, NFI, Echo, Hirschbach, Armstrong Trans |
CTA
74FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- demo request feels committal
- no self-serve or trial path
- click delivers a sales call, not value
Information hierarchy
81StrongDoes the design help or inhibit what the page is trying to say?
123- Aprobar button — Styled identically to the real primary CTA, so it steals clicks toward a non-interactive mockup element.
- Dashboard mockup card — Packs stat tiles, badges, confidence scores, and activity chips at once — too many micro-messages to parse at a glance.
- Social proof line — Key credibility ("200+ operaciones", "Backed by 26Fund") is set in small light gray with an awkward wrap, so it barely registers.
Mobile web
82StrongThe phone experience as a first-class citizen.
12- Pedí una demo button — Desktop-proportioned button floating at half column width instead of a full-bleed thumb target; 'Ver cómo funciona' below repeats the same undersizing.
- Body paragraph — Five lines of feature copy delay the CTA and stack a second message under the subheadline.
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Rumbo’s headline sells
La AI operativa para freight forwarders.
Operá 3x con el mismo equipo. Tu próximo operador no se contrata, se enciende.
Working
- 3x with same team is a concrete outcome
- Hero mock shows product doing the job
- Lists real tasks: inbox, quotes, customs
Could improve
- H1 is a category label, not a claim
- '2 design partners' proof feels thin
- 'AI operativa' needs decoding for cold visitors
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
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