Your landing page’s weakest score is Trust.

Fix Trust
44Growth scoreupdated

category scores

category scoresShowHide

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Palantir Technologies
Trust read
Rebellion DefenseNo visible trust signal identified.
Surtr Defense SystemsNo visible trust signal identified.
Anduril Industriesimplicit context Anduril Industries may benefit from pre-existing familiarity among its target audience.
Palantir TechnologiesDetailed real product screenshot of the AI Hivemind workflow dashboard
Shield AIimplicit context Shield AI may benefit from pre-existing familiarity among its target audience.

CTA

38Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Surtr Defense Systems
Palantir Technologies
Shield AI

Problems

  • no CTA button anywhere in fold
  • 'SCROLL TO ENTER' is not an action
  • cookie ACCEPT is dominant button
  • mobile fold has zero product actions

Mobile web

44Poor

The phone experience as a first-class citizen.

Rebellion Defense mobile capture for Mobile web

What works

What to improve

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Rebellion Defense’s headlineREBELLIONTechnology built to SENSE, PREDICT and DEFY any threat to critical infrastructure.

Working

Could improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Rebellion Defense desktop capture for Information hierarchy

What works

What to improve