Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
72Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate trial/demo CTAs — "Get 14 day free trial" and "Book a demo" appear twice in the fold (nav and hero), splitting the primary action four ways with no clear winner.
  2. AI prompt input — The search-style prompt box sits directly above the CTA pair and reads as the main action, competing with the actual conversion buttons.
  3. Seven-item nav row — Product, Resources, Testimonials, Pricing, Compare, What's New and Log In offer seven exits before the hero argument is made.
  4. Second logo row — Two stacked rows of brand logos push a single trust beat into two competing bands and crowd the bottom of the fold.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Reacher
Kalodata

Problems

  • 4 words + numeral, long read
  • blue demo button outweighs it
  • icon-only submit on prompt input
  • mobile header pushes demo only

Mobile web

72Fair

The phone experience as a first-class citizen.

Reacher mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Reacher’s headlineGrow TikTok Shop Revenue on AutopilotGrow your TikTok Shop with AI-powered tools to manage all your creator relationships.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Reacher desktop capture for Trust

How Reacher compares

Trust read