Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Trust.
How Proton Intelligence ranks
- 1.
FLOWBIO64
- 2.
Proton Intelligence62
- 3.
Alio60
- 4.
Electrokare50
- 5.
Epicore Biosystems50
- 6.
Nix Biosensors46
62Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
55FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Proton Intelligence | "CLINICIAN VIEW · In range 4.9 mM" sensor reading UI on the hero image |
| No visible trust signal identified. | |
| Photo of a runner wearing the Nix biosensor on his upper arm in the popup | |
| Hero device render with hydration readouts: "SUGGESTED INTAKE — WATER 25.4 OZ / ELECTROLYTES 425 MG" | |
| App screenshot showing a "Recovery Plan" with specific fluid and sodium data (1.19L, 425mg) next to the physical sensor | |
| No visible trust signal identified. |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA in mobile fold
- 'Learn' is passive, low intent
- ghost style loses to nav 'Contact'
Mobile web
58FairThe phone experience as a first-class citizen.
1- Hero photo card — Full-height sensor photo card displaces the "Learn about CKM™" CTA and supporting copy entirely below the first viewport.
Value props
66FairTitle, subtitle, hero — do they sell the product's true value?
Proton Intelligence’s headline vague
A new era of potassium intelligence
Proton Intelligence is developing CKM™, an investigational wearable platform designed to turn potassium visibility into actionable insight for clinicians managing cardio-kidney disease.
Working
- Hero image shows sensor + live 4.9 mM reading
- Subhead names user, biomarker, and disease
- Honest 'investigational device' disclosure builds trust
Could improve
- 'A new era of' is era-cliché filler
- No stated outcome vs. today's blood draws
- No numbers or proof points in the copy
Information hierarchy
73FairDoes the design help or inhibit what the page is trying to say?
12- Learn about CKM button — Ghost styling gives the primary CTA less visual weight than the nav's Contact button, so the main action reads as secondary.
- Contact nav button — Darkest, highest-contrast element in the fold; it outranks the hero CTA and splits the visitor's action path.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
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