Your landing page’s weakest score is CTA.

Fix CTA
46Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rack Renew (Fieldwork Robotics alternatives excluded)
Reflex Robotics

Problems

  • no CTA anywhere in either capture
  • video play is only action
  • social icons are only links
  • no email capture or contact path

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Proprio Robotics’s headline vaguePROPRIOENABLING AUTONOMOUS DATA CENTERS

Working

  • Clear target market: data centers
  • Bold ambition signals category leadership
  • Video promises a real product demo

Could improve

  • Headline is just the logo, not a claim
  • No outcome, task, or number named
  • Demands video play to learn anything

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Proprio Robotics desktop capture for Trust

How Proprio Robotics compares

Trust read

Mobile web

52Fair

The phone experience as a first-class citizen.

Proprio Robotics mobile capture for Mobile web

What works

What to improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Proprio Robotics desktop capture for Information hierarchy

What works

What to improve