Your landing page’s weakest score is Trust.

Fix Trust
50Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Oasive
LSEG Workspace
BlackRock Aladdin
Trust read
PolypathsNo visible trust signal identified.
Oasive"Backed by Y Combinator" badge beneath the Request access CTA
Inteximplicit context Intex may benefit from pre-existing familiarity among its target audience.
LSEG WorkspaceLive share-price ticker: "8,246.0 GBX -16.0 (-0.2%) LSEG Sep 20, 2026"
BlackRock Aladdin"senior investors across BlackRock's active fixed income platform" expertise framing in the hero copy

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Polypaths’s headline vaguePowering decisions across the trade lifecycleNumerix empowers financial market participants to turn uncertainty into opportunity through the power of quantitative analytics and technology, with unparalleled accuracy, transparency and innovation.

Working

  • Targets financial market audience clearly
  • Client portal path is unmistakable
  • Clean split for two visitor intents

Could improve

  • Headline sells Numerix, not PolyPaths
  • Buzzword subhead: no numbers or outcomes
  • Backdrop decorates, shows no product

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Polypaths

How Polypaths compares

Recommended rewrites

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Polypaths desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Polypaths mobile capture for Mobile web

What works

What to improve