Your landing page’s weakest score is Trust.

Fix Trust
52Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Acadia Pharmaceuticals
Trust read
NeurogeneNo visible trust signal identified.
Uncommon Therapeutics"First indication: Rett Syndrome" line naming a specific disease program
Taysha Gene TherapiesNo visible trust signal identified.
Acadia PharmaceuticalsNav links to "Investors," "Pipeline," and "Healthcare Professionals" signaling an established public pharma company
UltragenyxNo visible trust signal identified.

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

GET TO KNOW OUR STORY
Neurogene
Acadia Pharmaceuticals
Ultragenyx

Problems

  • absent from desktop fold
  • 4 words, two-fixation read
  • buried under long paragraph
  • vague payoff — 'story' not value

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Neurogene’s headlineEvery Breakthrough BEGINS WITH BELIEF

Working

Could improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Neurogene desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Neurogene mobile capture for Mobile web

What works

What to improve