Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Nemko
Fuchsia
Trust read
Nemko"Since 1933, we have ensured that our customers comply with requirements anywhere in the world."
Fuchsia"Backed by Y Combinator" badge
Certivity"Trusted by the world's best companies" logo strip with Daimler Truck and AUMOVIO logos (mobile capture)
ComplianceQuest is not hardware certification — replaced by Compliance & RisksNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nemko
ComplianceQuest is not hardware certification — replaced by Compliance & Risks
Fuchsia
Certivity

Problems

  • 'for Help' frames click as costly
  • four words, over 3-word limit
  • contact form is high-friction ask
  • duplicate nav 'CONTACT US' differs

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Nemko’s headlineCompliance without ComplexitySince 1933, we have ensured that our customers comply with requirements anywhere in the world. Our services include pre-compliance, product testing, product certification, global market access, cyber assurance, field evaluation, management

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Nemko mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Nemko desktop capture for Information hierarchy

What works

What to improve