MP Materialshttps://mpmaterials.com/

Your landing page’s weakest score is CTA.

How MP Materials ranks

  1. 1.Mass Magnetics71
  2. 2.Niron Magnetics65
  3. 3.Noveon Magnetics60
  4. 4.USA Rare Earth59
  5. 5.MP Materials55
  6. 6.Vulcan Elements55
Fix CTA
55Growth scoreupdated

category scores

CTA42Information hierarchy48
category scoresShowHide
CTA42Information hierarchy48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mass Magnetics
Niron Magnetics
Noveon Magnetics
Why This Matters
USA Rare Earth

Problems

  • no CTA anywhere in either fold
  • nav links are only clickable elements
  • hero video carries no action

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Main navigation row — MATERIALS/MAGNETICS/ABOUT/INVESTORS are the only interactive elements, so all attention exits through nav links.
  2. Utility links bar — Careers, Media, Suppliers, Contact add four more equal-weight exits at the very top of the scan path.
  3. Stock ticker banner — A red -4.29% price drop is the first message visitors read, leading with negative signal before any value prop.

Mobile web

58Fair

The phone experience as a first-class citizen.

MP Materials mobile capture for Mobile web

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

MP Materials desktop capture for Trust

How MP Materials compares

Trust read

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

MP Materials’s headlineMP Materials is America's rare earth magnetics championMP Materials is America’s only fully integrated rare earth producer with capabilities spanning the entire supply chain—from mining and processing to advanced metallization and magnet manufacturing. We extract and refine materials from one o

Working

Could improve