Your landing page’s weakest score is Trust.

Fix Trust
75Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Mercura
Pipe17
Trust read
Mercura"Backed by Y Combinator" badge above the hero headline
Pipe17Logo bar labeled "The brands, 3PLs, and partners that build on Pipe17" featuring FedEx, Wyze, Ryder, Shopify, and OLLY
Quotient (Sales Order Automation by Workist)"200+ industry leaders trust Workist" above logo wall (Liebherr, ASSA ABLOY, Pewag, Ledlenser)
Zip Ordering / Conexiom"Trusted on 1.5B+ line items a year" badge above the headline
Pattern (Order & Quote AI)Customer logo row: SPANX, Panasonic, Golf Pride, Thorne, Pura

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mercura
Pattern (Order & Quote AI)

Problems

  • demo click feels costly (sales call)
  • no low-friction secondary option
  • no in-product taste of value

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Mercura’s headlineStop losing deals to manual quote & order handlingAutomate your inside sales processes with AI that understands customer requests, matches products, and wins more business.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Mercura desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Mercura mobile capture for Mobile web

What works

What to improve