Your landing page’s weakest score is CTA.

Fix CTA
57Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Machina Labs
Standard Bots
Relling
Path Robotics

Problems

  • high-cost sales-call framing
  • no CTA in mobile fold
  • small header pill, no hero CTA
  • no value promised for the click

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Machina Labs’s headline vagueINTELLIGENT. AGILE. REAL METAL.

Working

  • Hero video shows robot forming real metal
  • "REAL METAL" signals physical output
  • Confident, distinctive brand voice

Could improve

  • No subhead explaining what Machina does
  • Zero specifics: no numbers or outcomes
  • Adjective stack parses only for insiders

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Machina Labs desktop capture for Trust

How Machina Labs compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

Machina Labs mobile capture for Mobile web

What works

What to improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Machina Labs desktop capture for Information hierarchy

What works

What to improve