Your landing page’s weakest score is CTA.

Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lyric
Machinify
Codoxo
Avelis Health

Problems

  • 'Discover' is soft, low-urgency verb
  • 'Our Platform' is company-voiced
  • no payoff or value in the label
  • competes with nav 'Contact Us'

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Lyric
ClarisHealth
Trust read
Lyric"Nine of the top 10 U.S. health plans verify claims with Lyric before payment moves."
Avelis Health"Backed by Y Combinator" badge above the headline
AnomalyNo visible trust signal identified.
MachinifyNo visible trust signal identified.
ClarisHealth"$17.8B in claims savings processed in Pareo last year" stat chip
CodoxoNo visible trust signal identified.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Lyric’s headlineHealthcare Decision IntelligencePayment accuracy at first pass. Nine of the top 10 U.S. health plans verify claims with Lyric before payment moves.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Lyric mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Lyric desktop capture for Information hierarchy

What works

What to improve