Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

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Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Explore platform button — White fill outweighs the darker "Request a demo" beside it, so the secondary action reads as the primary CTA.
  2. Request a demo CTA — Dark translucent styling nearly dissolves into the navy background; the money action has the weakest contrast in the fold.
  3. Buyerette announcement banner — A pill-shaped "Watch The Buyerette" button at the very top pulls first-scan attention to a video before the value prop or demo CTA.
  4. Headline low contrast — Muted lavender-on-navy headline text loses legibility against the gradient, softening the value prop's first-glance punch.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Luminovo’s headline undersellsThe platform that turns your electronics supply chain into a competitive advantageSource faster. Spend smarter. Stay ahead of shortages — all in one platform.

Working

  • Names the exact audience: electronics supply chain
  • Subhead lists three concrete outcomes
  • Shortage anxiety hits the buyer's real pain

Could improve

  • 'Competitive advantage' is generic abstraction
  • Zero numbers quantify speed or savings
  • Trust badges prove credibility, not value

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Luminovo desktop capture for Trust

How Luminovo compares

Trust read

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Luminovo

How Luminovo compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Luminovo mobile capture for Mobile web

What works

What to improve