Your landing page’s weakest score is CTA.
How Lumana ranks
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- absent from hero — nav only
- demo implies sales-call commitment
- hero buttons push award news instead
- small footprint vs hero headline
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Award-winning, AI-powered VMS
Lumana wins Best Video Surveillance Management System by the Security Industry Association at ISC West 2026.
Working
- Strong third-party credibility (SIA award)
- Names the category (VMS) for informed buyers
- Mobile adds 4.9/5 G2 and 50,000+ cameras proof
Could improve
- No stated outcome for the buyer
- Subhead repeats the award, adds no specifics
- Hero shows a trophy, not the product working
Mobile web
62FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Trust
74FairProof that the product is real, competent, and safe to try.

How Lumana compares
Trust read
