Your landing page’s weakest score is Value props.

Fix Value props
46Growth scoreupdated

category scores

category scoresShowHide

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Karman+’s headline vagueProspector - Rapid Prototyping for Deep Space

Working

  • Distinctive space-domain positioning
  • Live asteroid tool visible behind hero
  • Product name 'Prospector' surfaced

Could improve

  • Hero is a blog headline, not a value prop
  • No subhead explains what Karman+ does
  • Only CTA is 'Read story', not product

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Right-rail filter panel — A full 'Asteroids to search' tool panel with sliders and dropdowns competes with the hero at equal prominence, splitting the fold into two unrelated arguments.
  2. Nav overlaps search controls — 'Search' and 'Sign in' nav links collide with the panel's slider values (22.0), leaving both illegible and signaling broken layout.
  3. Read story CTA — The primary '[ Read story ]' CTA is bare bracketed text with no button treatment, so it disappears against the dark hero within one second of scanning.
  4. Empty Targets table — A data table stating 'No data available' creeps into the fold, adding a broken-feeling third panel below the hero message.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Karman+ desktop capture for Trust

How Karman+ compares

Trust read

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Karman+

How Karman+ compares

Recommended rewrites

Mobile web

58Fair

The phone experience as a first-class citizen.

Karman+ mobile capture for Mobile web

What works

What to improve