Zip Ordering (Luminous)https://joinluminous.com/

Your landing page’s weakest score is Information hierarchy.

How Zip Ordering (Luminous) ranks

  1. 1.Zip Ordering (Luminous)74
  2. 2.Proton.ai74
  3. 3.Paragon67
  4. 4.Endeavor AI67
  5. 5.Conexiom66
Fix Information hierarchy
74Growth scoreupdated

category scores

Information hierarchy72CTA72
category scoresShowHide
Information hierarchy72CTA72

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Purchase button cut off — A second styled 'Purchase' CTA bleeds in at the right edge, competing with 'Book a demo' and reading as a broken crop.
  2. Six dropdown nav items — Solutions, Features, AI, Pricing, Resources, Company give six equal-weight exits before the visitor reaches the hero CTA.
  3. Clipped edge cards — The 'Velocity' chart and 'Total: $3,576' cards are cut off mid-element, adding noise without a legible message.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zip Ordering (Luminous)

Problems

  • 'Book' feels costly and committal
  • no low-friction secondary path
  • no value promised for the click

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Zip Ordering (Luminous)’s headlineThe Operating System modern brands have been waiting forYou've outgrown entry-level tools, and legacy ERPs weren't built for how omnichannel brands operate. Luminous gives your team one system for inventory, purchasing, fulfillment, and wholesale, built to help you master both DTC and retail.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Zip Ordering (Luminous) desktop capture for Trust

How Zip Ordering (Luminous) compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Zip Ordering (Luminous) mobile capture for Mobile web

What works

What to improve