JMPhttps://jmp.com/

Your landing page’s weakest score is Trust.

How JMP ranks

  1. 1.Synthace69
  2. 2.JMP65
  3. 3.Halmos Labs62
Fix Trust
65Growth scoreupdated

category scores

Trust44Value props58
category scoresShowHide
Trust44Value props58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Trust read
JMP"JMP 19 is here." versioned release banner signaling a mature, actively maintained product
Halmos LabsNo visible trust signal identified.
SynthaceNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

JMP’s headline undersellsSeeing is understandingStatistical software for dynamic data exploration

Working

  • Subhead names the category plainly
  • Headline echoes visual-analytics strength
  • "Dynamic data exploration" hints at the differentiator

Could improve

  • Headline is a slogan, not a value claim
  • No numbers, proof points, or audience named
  • Hero photo decorates instead of showing the product

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

JMP desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

JMP mobile capture for Mobile web

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

JMP

How JMP compares

Recommended rewrites