Napkin (by HyperWrite / AI founder projects)https://hyperwriteai.com/

Your landing page’s weakest score is Value props.

How Napkin (by HyperWrite / AI founder projects) ranks

  1. 1.Napkin (by HyperWrite / AI founder projects)70
  2. 2.Thomas63
Fix Value props
70Growth scoreupdated

category scores

Value props62Trust62
category scoresShowHide
Value props62Trust62

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Napkin (by HyperWrite / AI founder projects)’s headline undersellsWrite faster. Work smarter.AI writing assistant with autocomplete, web search, and citations

Working

  • Subhead names 3 concrete features
  • Citations is a real differentiator
  • Big-name logo strip lends proof

Could improve

  • Headline is a generic abstraction
  • No product shown in the hero
  • Zero numbers or named outcomes

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Napkin (by HyperWrite / AI founder projects)Logo strip with Spotify, Berkeley, Facebook, NYU, Netflix, and LinkedIn beneath the hero
Thomas"Backed by Y Combinator" line under the hero headline

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Napkin (by HyperWrite / AI founder projects) desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Napkin (by HyperWrite / AI founder projects)

How Napkin (by HyperWrite / AI founder projects) compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Napkin (by HyperWrite / AI founder projects) mobile capture for Mobile web

What works

What to improve