Your landing page’s weakest score is CTA.
How hillclimb ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- no button or input anywhere
- mailto link buried in body text
- cold email is a costly ask
- no action verb, no visual weight
Trust
56FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| hillclimb | "We're backed by Tier 1 VCs, Jeff Dean, Paul Graham, Amjad Masad, and angels from OpenAI, Anthropic, DeepMind, xAI, and |
| implicit context Mercor may benefit from pre-existing familiarity among its target audience. | |
| "New Frontier data and RL environments, off the shelf" announcement banner | |
| implicit context Scale AI may benefit from pre-existing familiarity among its target audience. | |
| Customer logo grid with CASE STUDY links: ramp, NVIDIA, Zapier, character.ai, Goodfire, Arcee, Browserbase | |
| Console screenshot showing signed receipt detail with DID, result hash, and "verified offline" fields |
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
62FairThe phone experience as a first-class citizen.

What works
What to improve
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
hillclimb
Training data for recursive self-improvement
Working
Could improve
