Postlab (Hedge)https://hedge.video/

Your landing page’s weakest score is Value props.

How Postlab (Hedge) ranks

  1. 1.Assemble79
  2. 2.Frame.io76
  3. 3.Postlab (Hedge)66
  4. 4.cocreate61
Fix Value props
66Growth scoreupdated

category scores

Value props58Mobile web62
category scoresShowHide
Value props58Mobile web62

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Postlab (Hedge)’s headline vagueGreat workflows start with great appsHere at Hedge, we make software that fixes the broken bits of a video workflow. The tricky, cumbersome, and repetitive tasks that keep wasting your time.

Working

  • Subhead names video workflow pain
  • Elite logo bar: Netflix, NBC, NFL
  • Emotional hook: 'wasting Postlab (Hedge)'s time'

Could improve

  • H1 is a generic aphorism
  • No numbers or specifics anywhere
  • No product visual, only decoration

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Oversized wrapping headline — Headline wraps into four huge lines, eating most of the fold and pushing the CTAs down.
  2. Clipped secondary CTA — "Visit Our Store" is cut off at the viewport edge, signaling the primary action barely made the fold.
  3. IBC news banner — The "Latest: 10 years of Hedge" strip wraps to two lines and adds a competing message above the CTAs.
  4. Long body paragraph — Five lines of monospaced copy crowd the fold and delay the visitor's path to the button.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Postlab (Hedge)

How Postlab (Hedge) compares

Recommended rewrites

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Postlab (Hedge) desktop capture for Trust

How Postlab (Hedge) compares

Trust read

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Postlab (Hedge) desktop capture for Information hierarchy

What works

What to improve