Your landing page’s weakest score is Trust.
How Goodfire ranks
Trust
38PoorProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Goodfire | No visible trust signal identified. |
| No visible trust signal identified. | |
| "Our Work" cards showing real research output, including the essay "Some Focus Areas for Embedded Evaluations and How to | |
| Prompt demo with real generated output on mobile: "Natalie was exploring a mysterious field when she stumbled upon an ir | |
| Logo wall: "THE WORLD'S LEADING COMPANIES RELY ON HAIZE LABS" with Air Canada, Epic Games, Deloitte, GovTech Singapore, |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- 'Request' feels costly and gated
- no free/instant path to product
- competes with 'Get Access' in nav
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
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Working
Could improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
