Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

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Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
Outline VPNPersonal VPN dashboard screenshot showing "235.5 MB Data transferred" and "22 KEYS Server access"
134860.koara.liveNo visible trust signal identified.
VPN Jantit"servers located up to 62 countries and 87 cities all over the world... We are open since 2016."
AmneziaVPNPhone mockup showing the real app UI with "Amnezia Premium", "Switzerland (P2P)" server selector, and "Split-tunnelling
Marzban-based VLESS panels (Hiddify)GitHub "Stars 46k" badge in the header

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Low-contrast ghost CTA — "GET OUTLINE" is an outlined button on a pale background — same visual weight as the illustration around it, so the one action doesn't pop.
  2. Nav link row — Six equal-weight nav items plus a language picker sit above the headline with no visual subordination, leaking attention before the value prop.
  3. SDK announcement banner — The dark full-width banner with a "Learn more" link is the highest-contrast element in the fold, outranking both headline and CTA and routing visitors away.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Outline VPN

How Outline VPN compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Outline VPN’s headlineAccess to the free and open InternetOutline makes it easy to create a VPN server, giving anyone access to the free and open internet.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Outline VPN mobile capture for Mobile web

What works

What to improve