—Growth scorecapture does not show the product page — use Recapture, then Rescore
Information hierarchy
—Does the design help or inhibit what the page is trying to say?
CTA
—Copy, size, verb, cost-feel — does the primary CTA earn the click?
Value props
—Title, subtitle, hero — do they sell the product's true value?
Working
Could improve
Trust
—Proof that the product is real, competent, and safe to try.
How GhostWriter (AI Add-in for Word) compares
Trust read
Mobile web
—The phone experience as a first-class citizen.
What works
What to improve