Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

burnt
Cut+Dry
Produce Pro Software
Pepper
Trust read
burntMetric strip: "99.99% accuracy · 80% less admin time · 20% profit uplift"
Silo"FSMA 204 Compliance" nav item signaling regulatory readiness
PepperProduct demo parsing "Hey I need 20 pounds tomato…" into order line items (Tomatoes | 20lb, Iceberg Lettuce)
Cut+DryCase card: "75% customer adoption in less than a year — Harbor Foods, multi-location broadline distributor" over a real
Produce Pro SoftwareCustomer logo strip (Armata Fruit & Produce, Joe Granato, GoFresh, Freedom Fresh, Hanline & Company)

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Get a demo button — Primary CTA is a compact pill occupying under half the column width instead of a full-bleed, thumb-friendly button.
  2. Duplicate header CTA — A second "Get a demo" pill sits in the header inches above the identical hero CTA, adding redundancy without new function.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

burnt

How burnt compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

burnt’s headlineAutomate food distributionDeploy AI agents across teams to eliminate manual work and scale without adding headcount.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

burnt desktop capture for Information hierarchy

What works

What to improve