General Instincthttps://general-instinct.com/

Your landing page’s weakest score is Value props.

How General Instinct ranks

  1. 1.General Instinct69
  2. 2.Nomagic58
  3. 3.Physical Intelligence56
  4. 4.Skild AI50
Fix Value props
69Growth scoreupdated

category scores

Value props58CTA62
category scoresShowHide
Value props58CTA62

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

General Instinct’s headline vagueInference infrastructure for Physical AIBuilt to bring Physical AI into the real world.

Working

  • Names a clear category and audience
  • Strong proof: YC, NVIDIA, Samsung, Tesla
  • Hero footage shows real factory robots

Could improve

  • Subhead just restates the headline
  • No numbers or named outcomes
  • No emotional hook for buyers

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

General Instinct

Problems

  • click feels like a sales commitment
  • no value promised for the click
  • ghost outline blends into hero video
  • contact-only path, no self-serve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

General Instinct desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

General Instinct desktop capture for Trust

How General Instinct compares

Trust read

Mobile web

80Strong

The phone experience as a first-class citizen.

General Instinct mobile capture for Mobile web

What works

What to improve