Franklin Sensorshttps://franklinsensors.com/

Your landing page’s weakest score is Trust.

How Franklin Sensors ranks

  1. 1.Vayyar (Walabot DIY)66
  2. 2.Applied Electrodynamics, Inc.61
  3. 3.Franklin Sensors54
  4. 4.Bosch Wall Scanners (D-tect line)54
Fix Trust
54Growth scoreupdated

category scores

Trust44Value props48
category scoresShowHide
Trust44Value props48

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Franklin Sensors
Vayyar (Walabot DIY)
Applied Electrodynamics, Inc.
Trust read
Franklin SensorsMobile hero photo of a worker using a Franklin stud finder on real drywall
Applied Electrodynamics, Inc."Backed by Y Combinator" badge in the header
Vayyar (Walabot DIY)"SAFE PURCHASE 30-DAY MONEY BACK GUARANTEE" under the BUY NOW button
Bosch Wall Scanners (D-tect line)implicit context Bosch Wall Scanners (D-tect line) may benefit from pre-existing familiarity among its target audience.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Franklin Sensors’s headline vague#1 RATED BY CONSUMERS & PROS!

Working

  • Strong social proof claim
  • CTAs name product categories
  • Mobile hero shows tool in use

Could improve

  • Headline never says what product does
  • No subhead adds any specifics
  • Desktop hero image is dark and unclear

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Franklin Sensors desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Franklin Sensors mobile capture for Mobile web

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Franklin Sensors

How Franklin Sensors compares

Recommended rewrites