Your landing page’s weakest score is Trust.
How TrialSpark (Formation Bio) ranks
- 1.
Astraea68
- 2.
Saama60
- 3.
Medidata58
- 4.
TrialSpark (Formation Bio)55
- 5.
Veeva Systems54
- 6.
Unlearn.AI40
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| TrialSpark (Formation Bio) | "Mike Ehlers joins Formation Bio as Chief Scientific Officer and Head of R&D" announcement banner |
| "Backed by Y Combinator" badge beneath the Request a Demo CTA | |
| Dimmed top banner referencing a 2025 AI Innovation Awards win for clinical trial design (obscured behind the webinar mod | |
| "Saama Wins “AI-based Life Sciences Solution of the Year” Award in 2026 AI Breakthrough Awards" banner | |
| Webinar card citing "expert discussion with Worldwide Clinical Trials" (mobile) | |
| Announcement banner: "Veeva Announces Falcon, Agentic Labor for Drug Development" |
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no dominant hero CTA
- no action verb — reads as nav label
- three competing equal-weight buttons
- not visible on mobile fold
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
TrialSpark (Formation Bio)’s headline
The pharma company of the future.
Our mission is to bring new treatments to patients faster and more efficiently. We are a tech-driven, AI-native pharma company changing the way drug development is done.
Working
Could improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
62FairThe phone experience as a first-class citizen.
What works
What to improve