Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Announcement banner Learn More — High-contrast pill on a blue bar is the first scan target and pulls attention from Book Demo.
  2. Nav link row — Five dropdowns plus Login create eight-plus exit paths before the primary CTA.
  3. Hero video crop — The footage is cut at an ambiguous angle at the fold edge, reading as a dark band rather than the product's world.
  4. Start Trial button — Sits flush beside Book Demo at similar size, splitting the single conversion decision.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Flow Engineering

Problems

  • 'Book' feels costly — sales call
  • cheaper trial demoted to gray chip
  • button small vs. huge headline

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Flow Engineering’s headlineEngineered for hardware teams. That build at agent speed.Requirements management and AI agents that continuously align CAD, simulation, code, and test. A living system of record for hardware development.

Working

Could improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Flow Engineering desktop capture for Trust

How Flow Engineering compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Flow Engineering mobile capture for Mobile web

What works

What to improve