Fleetiohttps://fleetio.com/

Your landing page’s weakest score is CTA.

How Fleetio ranks

  1. 1.Fleetio72
  2. 2.Motive72
  3. 3.Flott HQ70
  4. 4.Samsara70
  5. 5.Verizon Connect64
  6. 6.Azuga60
Fix CTA
72Growth scoreupdated

category scores

CTA68Mobile web70
category scoresShowHide
CTA68Mobile web70

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fleetio
Motive
Flott HQ
Samsara

Problems

  • demo feels costly vs free trial
  • free offer buried as text link
  • hero/nav CTA hierarchy flipped

Mobile web

70Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Book a Demo button — Pushed below the first viewport and sized for desktop, not a full-width thumb target.
  2. Hero body paragraph — Nine lines of desktop copy stacked in the phone column shove the CTA off-screen.
  3. Five-line headline — Desktop headline scales down too little and wraps into five cramped lines.
  4. Free download banner — Promo bar wraps onto two lines and eats the top of the first viewport.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Fleetio desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Fleetio’s headlineFleet maintenance that thinks ahead.Run your fleet reliably, repair your assets quickly and optimize every aspect of your operation: vehicles, drivers, fuel, equipment, parts and more. With Fleetio, you can solve all your maintenance needs in one place and turn your everyday

Working

Could improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Fleetio desktop capture for Trust

How Fleetio compares

Trust read