Your landing page’s weakest score is CTA.

Fix CTA
68Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Firecracker (AWS)
E2B
Fly.io (Fly Machines)
Kata Containers
Morph Cloud
smol machines

Problems

  • no action verb — reads as a label
  • tiny footprint vs. headline
  • two co-equal paths, no primacy
  • no payoff promised for the click

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Twin equal-weight cards — Two same-styled cards with three matching pill buttons split the fold into competing paths with no primary action.
  2. GITHUB outline button — The most important CTA is a small, thin-outlined pill that fails the one-second find test against the white card.
  3. Four-item nav row — BENEFITS, HOW IT WORKS, FAQS and LEARN MORE add four equal-weight exits before any conversion action.
  4. DOCS and WORKSHOP buttons — Two more pills styled identically to GITHUB dilute whichever action the page actually wants first.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Firecracker (AWS) desktop capture for Trust

How Firecracker (AWS) compares

Trust read

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Firecracker (AWS)’s headlineSecure and fast microVMs for serverless computingFirecracker is an open source virtualization technology that is purpose-built for creating and managing secure, multi-tenant container and function-based services.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Firecracker (AWS) mobile capture for Mobile web

What works

What to improve