Finleyhttps://finleycms.com/

Your landing page’s weakest score is Trust.

How Finley ranks

  1. 1.Setpoint73
  2. 2.Bryt Software73
  3. 3.Forward70
  4. 4.Finley69
  5. 5.Cascade Debt63
Fix Trust
69Growth scoreupdated

category scores

Trust52CTA68
category scoresShowHide
Trust52CTA68

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Finley
Setpoint
Forward
Bryt Software
Cascade Debt
Trust read
Finley"200+ Credit agreement fields digitized and stored and managed by Finley" metric tile
ForwardLogo strip of named capital firms (Namdar Capital, Arbitrium Capital Partners, iPartners, Hudson Cove Capital Management
Cascade DebtProduct dashboard screenshot showing "Borrowing Base" gauge at 112.81% with 1,803,017.79 USD and covenant navigation
SetpointCustomer logo strip featuring Wells Fargo, Cross River, Fundbox, Clear Haven, Pacific Private Money, Offerpad, and Green
Bryt SoftwareCapterra, GetApp, and Software Advice badges each rated 4.8/5 below the hero CTA

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Finley
Bryt Software
Cascade Debt
Setpoint

Problems

  • 4 words — over 3-word ideal
  • differs from nav's 'Schedule a Demo'
  • muted button color, low contrast

Mobile web

72Fair

The phone experience as a first-class citizen.

Finley mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Finley desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Finley’s headlineModern loan administration for private credit & banksSoftware and services that make loan servicing and portfolio monitoring faster, scalable and transparent.

Working

Could improve