Your landing page’s weakest score is CTA.
How Fieldguide ranks
- 1.
DataSnipper74
- 2.
Moby Analytics73
- 3.
Fieldguide66
- 4.
Inflo61
- 5.
MindBridge59
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- gerund, not an action verb
- 4 words, no payoff named
- no 'free' despite free offer
- green 'Sign up' outshines it
Trust
58FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Fieldguide | Live feed of real user observations with named contributors and species IDs (e.g. "Castnia invaria" by Agnaldo Corrêa de |
| "Backed by Y Combinator" badge above the headline | |
| Review-score strip in the hero demo: G2 4.8, Capterra 4.7, Gartner 4.6 | |
| "MindBridge analyzes 100% of financial transactions to help finance and audit teams identify risk, understand what matte | |
| "Audit Pricing in the AI Era — 2026 Research — Download now" research banner |
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
The field guide for everything.
We are a community of enthusiasts and museums working to create the ultimate ID assistant and knowledge network: A free, universal field guide that learns.
Working
Could improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
