Your landing page’s weakest score is CTA.

Fix CTA
66Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fieldguide
DataSnipper
Inflo
MindBridge
Moby Analytics

Problems

  • gerund, not an action verb
  • 4 words, no payoff named
  • no 'free' despite free offer
  • green 'Sign up' outshines it

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Fieldguide
DataSnipper
Trust read
FieldguideLive feed of real user observations with named contributors and species IDs (e.g. "Castnia invaria" by Agnaldo Corrêa de
Moby Analytics"Backed by Y Combinator" badge above the headline
DataSnipperReview-score strip in the hero demo: G2 4.8, Capterra 4.7, Gartner 4.6
MindBridge"MindBridge analyzes 100% of financial transactions to help finance and audit teams identify risk, understand what matte
Inflo"Audit Pricing in the AI Era — 2026 Research — Download now" research banner

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Fieldguide desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Fieldguide’s headlineThe field guide for everything.We are a community of enthusiasts and museums working to create the ultimate ID assistant and knowledge network: A free, universal field guide that learns.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Fieldguide mobile capture for Mobile web

What works

What to improve