Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Fern
Hillbot
Trust read
Fern"Backed by Y Combinator" badge
HillbotSimulation demo player labeled "HumanoidPlaceAppleInBowl-v1" with "[TRAINING STAGE 01 of 04] Learning to reach the apple
Genesis AINo visible trust signal identified.
Marble (World Labs)"CLICK TO EXPLORE" interactive world demo in the mobile hero
Skild AINo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Fern’s headline vagueEnabling physical AI at scaleHigh-fidelity, custom robot world models to help scale evaluating and training your robot policies.

Working

  • Subhead names product and job precisely
  • "Fern's robot policies" speaks to the buyer
  • YC badge adds credibility

Could improve

  • Headline is a category slogan, not a claim
  • No numbers or proof points in the fold
  • Logo mark hero shows nothing of the product

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fern

How Fern compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Fern mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fern desktop capture for Information hierarchy

What works

What to improve