Fathomhttps://fathomhealth.com/

Your landing page’s weakest score is Value props.

How Fathom ranks

  1. 1.Fathom75
  2. 2.Adentris69
  3. 3.CodaMetrix67
  4. 4.Nym Health67
  5. 5.AKASA64
  6. 6.MDaudit63
Fix Value props
75Growth scoreupdated

category scores

Value props68CTA72
category scoresShowHide
Value props68CTA72

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Fathom’s headline undersellsMedical coding AIWhat if you had a coder who could code millions of charts per day at unparalleled accuracy and cost?

Working

  • Instantly names the category
  • "Millions of charts per day" is concrete scale
  • KLAS report + hospital logos back the claim

Could improve

  • 'Unparalleled accuracy and cost' lacks numbers
  • 'What if' question weakens the promise
  • Gradient hero shows nothing of the product

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fathom

Problems

  • generic label, no payoff named
  • small vs headline on desktop
  • widely-spaced caps slow the read

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Fathom desktop capture for Trust

How Fathom compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fathom desktop capture for Information hierarchy

What works

What to improve

Mobile web

83Strong

The phone experience as a first-class citizen.

Fathom mobile capture for Mobile web

What works

What to improve