Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
62Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Try demo text link — The only hero action is an unstyled text link — invisible next to the headline it should convert.
  2. Register button in nav — The primary conversion button hides in the top-right corner, outside the centered scan path of headline and screenshot.
  3. Eight-link navigation row — Benefits through Contact plus Español create a dozen equal-weight exits before any conversion action.
  4. Cookie consent banner — Three same-size buttons add a competing decision block that covers the lower-left fold on desktop and half the mobile screen.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Exirio
Copilot Money
Kubera
Vyzer
Masttro

Problems

  • 'Register' feels like paperwork
  • no styled CTA button in desktop hero
  • 'Try demo' is a bare text link
  • competes with Log in / app badges

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Exirio desktop capture for Trust

How Exirio compares

Trust read

Mobile web

62Fair

The phone experience as a first-class citizen.

Exirio mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Exirio’s headlineAll your wealth, in one placeExirio is a wealth management app to track all your investments, in any currency. Understand what you own, and how it is performing.

Working

Could improve