Your landing page’s weakest score is Trust.

How Exin Therapeutics ranks

  1. 1.Verge Genomics72
  2. 2.Exin Therapeutics41
Fix Trust
41Growth scoreupdated

category scores

category scoresShowHide

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Verge Genomics
Trust read
Exin TherapeuticsNo visible trust signal identified.
Verge Genomics"JUN 16 — Introducing vBx: Breakthrough Model for Precision Neurology" news banner

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Verge Genomics

Problems

  • no CTA anywhere in the fold
  • only nav links and scroll chevron
  • headline promises with no next step

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Exin Therapeutics’s headlineAn AI discovery platform for neurotherapeutics

Working

Could improve

Mobile web

42Poor

The phone experience as a first-class citizen.

Exin Therapeutics mobile capture for Mobile web

What works

What to improve

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Exin Therapeutics desktop capture for Information hierarchy

What works

What to improve