Etchedhttps://etched.com/

Your landing page’s weakest score is CTA.

How Etched ranks

  1. 1.Lamb Labs63
  2. 2.Groq56
  3. 3.Cerebras56
  4. 4.Etched55
  5. 5.SambaNova55
  6. 6.Taalas54
Fix CTA
55Growth scoreupdated

category scores

CTA44Value props52
category scoresShowHide
CTA44Value props52

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Etched
Lamb Labs
Groq
Cerebras
SambaNova

Problems

  • nav link, not a hero CTA
  • recruiting copy, not buyer action
  • hidden behind hamburger on mobile
  • no CTA anywhere in hero

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Etched’s headline vagueFrontier Inference Clusters

Working

  • Hero image shows the real hardware, not a render
  • $700M / $21B bar signals serious credibility
  • Category is named without buzzword fluff

Could improve

  • No subhead — zero explanation of the value
  • No performance or cost numbers on the product
  • Headline needs insider knowledge to parse

Mobile web

54Fair

The phone experience as a first-class citizen.

Etched mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Etched desktop capture for Information hierarchy

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Etched desktop capture for Trust

How Etched compares

Trust read