Your landing page’s weakest score is CTA.

How Discovered Materials ranks

  1. 1.Mat3ra66
  2. 2.Discovered Materials59
  3. 3.Citrine Informatics58
  4. 4.CuspAI52
  5. 5.Radical AI49
  6. 6.Orbital Materials45
Fix CTA
59Growth scoreupdated

category scores

category scoresShowHide

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Discovered Materials
Mat3ra
Citrine Informatics

Problems

  • nav-sized, no hero CTA
  • 'Talk to us' feels high-cost
  • no low-commitment alternative

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Hero network animation — Faint, abstract node graph outranks the headline in position yet communicates nothing about materials discovery.
  2. Headline below midpoint — "Accelerating the lab-to-fab timeline" sits in the lower third, so the top half of the scan path carries no message.
  3. Body paragraphs in fold — Two dense announcement paragraphs compete with the headline at similar weight, turning the fold into a blog post.
  4. Talk to us button — Primary CTA is a small nav pill in the far corner, outside the natural left-column reading path.

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Discovered Materials desktop capture for Trust

How Discovered Materials compares

Trust read

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Discovered Materials’s headlineAccelerating the lab-to-fab timelineBacked by Lightspeed, Y Combinator and many more.

Working

Could improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Discovered Materials mobile capture for Mobile web

What works

What to improve