Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Curve Dental
Patientdesk.ai
Peerlogic
Arini
Trust read
Curve Dental"We're investing $200M to build what's next for dental practices." announcement bar
Patientdesk.ai"TRUSTED BY DENTAL PRACTICES" logo strip with Glenferrie Dental and Kings Dental
AriniVoice call transcript card showing the AI receptionist answering: "Hi there. Thank you for calling Arini Dental. This is
Annie by Viva"Talk to Annie" live demo widget
PeerlogicLive-transcript product demo showing a real AI call for "Mesa Family Dental" with specific pricing dialogue ("Implants a
AditNo visible trust signal identified.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Curve Dental’s headline vagueEverything your practice needs to run betterFrom intake to collections. Less software to manage. Less work to chase. One connected way to run your practice.

Working

  • Subhead names real pains: sprawl, chasing
  • Eyebrow anchors the category clearly
  • 'Intake to collections' shows full scope

Could improve

  • H1 could caption any product
  • Stock photo, no product shown
  • No outcome numbers or proof in fold

Mobile web

68Fair

The phone experience as a first-class citizen.

Curve Dental mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Curve Dental desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Curve Dental

How Curve Dental compares

Recommended rewrites