Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Value props.
How Cognite ranks
61Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
48PoorTitle, subtitle, hero — do they sell the product's true value?
Cognite’s headline vague
Introducing Cognite Flows™
The action layer of the Cognite Industrial AI and Data Platform. Built for the Industrial Heroes who keep the world running.
Working
- Hero screenshot shows real product UI at work
- 'Industrial Heroes' signals the target audience
- Clear product-line focus, not empty buzzwords
Could improve
- Headline announces a name, sells no value
- 'Action layer' is jargon needing prior context
- No numbers, outcomes, or proof points in fold
Trust
50FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Cognite | Detailed Cognite Flows dashboard screenshot showing alarm cards ("Critical — Pump P-401") and AI query prompts |
| "Backed by a16z speedrun" badge above the headline | |
| implicit context C3 AI may benefit from pre-existing familiarity among its target audience. | |
| Detailed real product screenshot of the AI Hivemind workflow dashboard | |
| No visible trust signal identified. |
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
1234- Discover Flows CTA — Pale lavender fill has the lowest visual weight of the three fold buttons, so the hero action loses the one-second scan.
- Impact World Tour button — Styled as heavily as 'Get started' right beside it, splitting the primary action into two equal-weight choices.
- Carousel dot row — Eight rotating slides mean the Flows value prop is on screen only a fraction of the time.
- Six-link nav row — Six menus plus search and a language picker give attention eight leaks before the CTA.
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- weak contrast vs dark-blue nav CTA
- competes with 'Get started' in nav
- 'Discover' is a soft, browse verb
- inconsistent labels across page
Mobile web
80StrongThe phone experience as a first-class citizen.
123- Discover Flows button — Desktop-proportioned button floating at a third of the column width — not thumb-optimized for mobile.
- Dashboard screenshot — Desktop-density UI shrunk to phone width; all labels and chart text are illegible and clipped at the edges.
- Chat bubble — Chat widget overlaps the product screenshot's chart, adding clutter with no conversion value.
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
SEO / AEO · cognite.com
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