Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

XBOW
Casco
Pentera
Terra Security
Horizon3.ai (NodeZero)
Trust read
Cobaltimplicit context Cobalt may benefit from pre-existing familiarity among its target audience.
CascoProduct dashboard showing "53 agents running in parallel" and "21,798 resources" discovered
Horizon3.ai (NodeZero)Video player branded "HORIZON3 — AI-NATIVE PROACTIVE SECURITY" below the hero (visible in the mobile capture)
XBOW"150+ security teams trust XBOW to find and prove the flaws attackers would actually exploit"
PenteraGartner Peer Insights Customers' Choice 2026 badge (mobile capture)
Terra SecurityProduct dashboard UI showing "Signals Received 148" and "5 Critical Findings"

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Auto-opened chat widget — The proactive chat panel stacks three white same-weight buttons that outshine the hero's 'Get a Demo' and split the primary action three ways.
  2. Duplicate demo CTAs — Header 'Request a Demo' repeats the hero 'Get a Demo' with different labels, forcing visitors to reconcile two primary actions.
  3. Explore the Platform button — Outlined secondary CTA sits at near-equal size beside the primary, pulling clicks away from the demo path.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cobalt

How Cobalt compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Cobalt’s headlineContinuous Offensive Security TestingIdentify exposures, stay ahead of threats, and maintain compliance. From human-led to autonomous pentesting, we provide a full suite of offensive security services that are fast, flexible, and precise.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Cobalt mobile capture for Mobile web

What works

What to improve